Leading Film Equipment Producer

Challenges

IMAX, one of the major entertainment tech producers from USA, specializing in motion-picture technologies and large-format motion-picture presentations, decided to remodel its media portal.

The key aims of the project were to streamline the website performance and improve user experience. It was a challenge because of the high –level graphic content, such as animations and high – resolution images.

Solutions

To resolve this issue Drupal–based website CMS was suggested and were implemented some UX features:

• A dynamic homepage contents.
• An acceptable search extension.
• Detailed theatres list, that includes maps, location descriptions, time – schedule in the theatres.
• Possibility to follow the latest news and movie releases.
• The Sweepstakes Drupal module supporting user contests.

Impact

Web portal is scalable to handle millions of customers and adaptable across all devices, as a result the customer loyalty and satisfaction level has been increased by 30%. Our Solution is flexible enough to handle daily content updates, thus performance and productivity level has been increased by 45%.