- The user experience gets more and more important over time. If a user is not satisfied with the experience one receives when visiting a site or a device, that will simply push the user to leave the current website and move on to somewhere else in order to get the desired experience. Here we decided to gather the most popping UX trends.
A good user experience is being modified rapidly as new technologies integrate in our existing workflow, web design tools progress, and overall picture on a good user experience changes. For example, think about how you use your voice as an option to interact with the devices and how you search the web. Let’s take a peek at the UX trends that are shaping the now and the future, and outline what you need to know about them.
Whenever a user has an objective, the series of steps taken to achieve this objective is called the “experience” and the utility derived from going through these steps is what makes the experience bad or good.
- UX should be the foundation of your corporate strategy
- Invest in UX to boost conversion and sales
- UX determines how your brand is perceived
- Quantitative and qualitative analysis go hand in hand
- UX cultivates user-centricity
- UX professionals thrive in a multidisciplinary team
- UX is a design subset not the whole pie
- Interpreting user-data requires knowledge of human behavior
- You can’t improve what you don’t measure
Voice User Interfaces (VUIs)
Voice user interfaces (VUIs) allow users to interact with a system through voice or speech commands. Virtual assistants, such as Alexa and Siri, are common examples of VUIs today. You may quickly find obstacles in creating great user experiences for VUIs, as the way users interact with voice user interfaces is very different to graphical ones. Designers need to consider a specific nature of VUIs and pay attention to how easily a user might exceed expectations, because people normally associate voice with personal communication.
Experience personalization with Artificial Intelligence
AI in combination with UX creates a lot of design possibilities. With the rise of artificial intelligence and machine learning, companies now have the opportunity to take a more personalized approach towards customers. UX designers can work together with AI to match user information that AI collects with the knowledge of the UX designer, and deliver the best experience to the user. For example, the content can be filled with recommendations due to proprietary algorithm. This way, you’ll deliver a great experience based on the preferences, behaviors and characteristics of the target user.
Storytelling for a more memorable experience
UX design doesn’t stand out as a unique selling point anymore, it’s what users expect from the start. People get involved into stories, and a good story has the power to create empathy with the user. As a business, storytelling is an incredible opportunity. If you want to transform your customer experience, begin by telling better stories. Because more brands seek new and innovative ways to stand out from the rest, we will see a growing trend towards storytelling in UX. However, incorporating storytelling into the whole design process is one of the biggest challenges for UX designers, but it is also a huge area of opportunities for both companies and designers who want to be remembered.
UX for wearables
During the past year, we’ve been witnessing the rise of a variety of wearables, from smartwatches to portable devices to monitor the quality of your sleep or your heart rate, for example, showing up as a piece of work for UX designers to optimize the experience of these devices. The whole process creates extra space for designers that are intrigued by the idea of working at the intersection of fashion, technology and wellness, which adds that additional layer to the significance of user experience design.
UX as a business driver
UX design will continue to be the driver of business success, as more and more companies discover a higher impact on ROI when designing great products. The potential for design-driven growth is massive in both product and service-based sectors. In short, a good user experience is clearly an advantage for business. Companies which invest in UX, see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share.