Stereotypes About UI and UX Designers

September 7, 2018
    Design is a wide sphere consisting of different branches: graphic design, interior design, product, game, UI and UX design. Today all of them are inter – related. Truly saying, this sphere is full of myths and stereotypes, like any other. Especially, UI (User Interface Design) and UX (User Experience Design), rather new design branches. We found some of the stereotypes and decided to discuss them with our UI/UX designers Andrei Samagaev and Andrei Kremez.

First of all, let’s recall what is UI and UX design. User Interface design has focus on graphic design, creativity thinking, while User Experience design refers to analytics, critical thinking and technical side of the process. User Experience (UX) is the process of perfecting the user experience during their interaction with application or website for the maximum customer pleasure. The User Interface (UI), is working on visual presentation and the interactivity of the web or mobile app. Despite their different roles, both UI and UX design are interrelated and important for the product.

Stereotype #1 There is no necessity of UI and UX specialist on the project, one graphic designer can do everything.

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“Personally saying, these are 3 different professions. For example, graphic designer can’t do some UI or UX designers’ tasks, and vice versa. So, all the specialists need to be on the project because they do diverse work.”

Andrei Kremez , UI/UX Designer at SolbegSoft

“It could be, all depends on the project and current task.”

Andrei Samagaev, UI/UX Designer at SolbegSoft

Stereotype #2 The main principle of UI designer is Visual Design, while UX designer doesn’t care about it.

“Basically, it is not a misbelief. It may be, because today designers are divided into different branches, for example, graphic designer and interface designer. Perhaps, this stereotype is based on the case where project has 2 designers: UI and UX. In general, UI design is one of the components of UX, if you want to be a really good UX designer, you need to learn as much as possible in UX areas (for example: information architecture, interaction design, UI, graphic design, copywriting, usability analytics and other). UI design is a system of graphically connected elements, transformed into code. If a designer simply draws a UI, in most cases the task won’t be solved. It is important to know for whom this interface is designed, what business and customer goal it needs to achieve. Thus, everything depends on behavioral research of people, empathy, etc. – area of UX designer. Therefore, it should be either one person or two specialists working together.”

Andrey Samagaev, UI/UX designer at SolbegSoft

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“ Partly. The UX designer should understand what the visual component will look like. In order to be competitive specialist, it is necessary to know and understand all the visual principles. ”

Andrei Kremez,UI/UX Designer at SolbegSoft

Stereotype #3 Generally, design is about making a product look good.

A.S.: “Most importantly, design should solve the problem. There are situations when graphic design is used to involve users. Another important thing for which company creates design is a brand awareness, in any case, the design should be visually aesthetic and appealing.”

A.K.: “The aesthetics-usability principle of design says that eye-catching products are more popular with people, even if these products are not actually user-friendly. It was an example of remote control, that was very attractive for customers and has high level of sales. Unfortunately, usability of those remotes was much to be desired.”

Stereotype #4 Designer needs to work alone for the highest productivity.

A.S.: “The productivity will increase if you divide the work between graphic designer, UI and UX designers. But they must have experience of working in the team.”

A.K.: “I agree with Andrei. Designer should communicate and cooperate with different team members.”

Stereotype #5 UI and UX designers don’t need the content to design a website.

A.S.: “Text is a must, because content is an important part of UX, it strongly affects the conversion. For the UI designer, the text is needed to see how everything will look with actual content. For example, somewhere content fits, but somewhere doesn’t. Designer should make some rules (depending on the complexity of the project) for content–manager. This includes photos and pictures styles and sizes, visual part of the work. In my opinion, it will improve the quality of the project.”

A.K.: “Content is an essential part of design process. We need to make text adaptation, to see how product will looke with the content.”

Stereotype #6 Experts in design don’t need to test design.

A.S.: “Testing is an imperative step in UX design. Without it you can’t understand how to improve the user experience. In general, there are many different types of testing, that are selected depending on the project. Having tested the interface, you can fix many inconsistencies in usability, increase the conversion, save time and money for the customer, etc. ”

A.K.: “Of course, the product must be tested. It will help to define the strengths and the weaknesses, as well as avoid the failure of the product among the users.”

Stereotype #7 UX design is a step in a project.

A.S.: “Usually, the UX designer participates in all stages of the project. The more the designer is involved and participates during the project and after it, the better solution will be. ”

A.K.: “Project is constantly evolving, that is resulted in continual interaction between all the specialists of the team. So that, designer is not just a step, but a specialist that should be on the project form the start till the end, and even after the release.”

Stereotype #8 White space is wasted space.

A.S.: “The rule of indents is one of the most important design laws. How do indents help the user? With the help of indents, you can place accents, show the hierarchy of blocks, create the dynamics of the interface. Here it is important to mention the theory of intimacy and the rule of the internal and external. In fact, they are about the same thing: “objects close to each other are perceived bound”. For these rules, the most important component is the empty white space. ”

A.K.: “There is a design concept of free space. When we are giving to the element a free space we give a visual weight to it. Too many elements will create a visual noise. Design should help to catch the users’ attention, but not to disturb them. ”

Stereotype #9 People don’t scroll.

A.S.: “If the users are well involved, they will scroll. It’s just important to give what the user is looking for. In addition, it is necessary to know the target audience, find out customer needs, make research and testing.”

A.K.: “Totally agree with Andrei. No matter how attractive the design will be, if users don’t find something that is useful or important they won’t scroll and conversely. There is a design concept of free space.”

Stereotype #10 People can tell you what they want.

A.K.: “Probably, it could be true, but most people need some advice and help from designer.”

A.S.: “Mostly, people have some needs, but they don’t understand what they really want to receive in the end. Designer can propose the solution and solve this task (problem). In conclusion, I want to answer by Henry Ford’s quote: “If I asked people what they want, they would ask for a faster horse.”

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