Money20/20 Europe 2024: A fresh look at fintech innovation from Olga Pokalo, VP of Sales at Solbeg
Today we have special news – we talk with Olga, VP of Sales, who recently returned from Money20/20 Europe 2024. She shares her impressions of this premier fintech event, talks about key trends, challenges, and Solbeg’s strategic outlook for the industry.
Olga, thank you for taking part in our interview. Could you share some of the key highlights from Money20/20 Europe 2024 for you?
Olga: Absolutely. For me, the highlights were the incredible networking opportunities and the interactive panel discussions on the future of financial services. It was very exciting to interact with leading fintech innovators and learn about new trends firsthand.
That sounds fascinating. What interesting insights or trends did you observe during the event?
Olga: One of the most prominent trends discussed was the increased focus on KYC (Know Your Customer), AML (Anti-Money Laundering), fraud monitoring, and security, particularly in the context of Web3 technologies. These areas are critical as fintech continues to evolve and demand more robust security measures.
Moving on, what were some common challenges or concerns expressed by attendees, and how does Solbeg plan to address them?
Olga: Some of the common challenges that I had a chance to discuss at the event were the complexity of integration, namely the lack of knowledge related to the matters of product integration, competence shortage and lack of highly skilled experts with a deep domain expertise.
Solbeg is committed to addressing these challenges by offering seamless integration solutions, flexible outsourcing options, and ensuring transparency in our processes. Our team of experts is dedicated to meeting the evolving needs of our clients effectively.
How do you think events like Money20/20 Europe contribute to the overall advancement of the fintech industry?
Olga: In my opinion, events like Money20/20 Europe play a key role in the development of the fintech industry by fostering collaboration, innovation, and knowledge sharing. They provide a platform for industry leaders to discuss challenges, showcase solutions, and pave the way for future developments in financial technology. Solbeg takes full advantage of the opportunities offered by such events to stay at the forefront of industry evolution.

Looking ahead, what are your thoughts on the future of fintech, and how do you see Solbeg contributing to it?
Olga: The future of fintech has tremendous potential, driven by technological advancements and evolving consumer expectations. Solbeg is ready to contribute by continuously innovating our solutions, integrating cutting-edge technologies like blockchain, and enhancing security protocols.
By staying flexible and proactive, we aim to lead in shaping the future of financial technology.
Thank you, Olga, for sharing your valuable insights from Money20/20 Europe 2024.
It’s clear that Solbeg is not only embracing the challenges and opportunities presented by the fintech industry but also actively shaping its future through innovation and strategic partnerships. Stay tuned for more updates on how Solbeg continues to drive excellence in fintech solutions.